Trade events serve as platforms for businesses to get their brand out there, introduce their new products and services, and grow their network. If you are participating in an upcoming trade show, there are ways to ensure that your exhibition booth will stand out and that the event will be a success for your company. Here are some of them.
Plan in advance
If you want the best result for participating in the event, you can’t just go there and set up your booth without any planning. Get all the details regarding the trade show including the date, time, and location, as you will need these for your event promotion. Take a look at the specific space where you will place your booth and take note of the specific area and location. This will help you in planning how to design your booth and what things to bring. Learn about what’s not allowed, to avoid having problems.
Make your design eye-catching
The right design will help you stand out among the other booths. Brainstorm with your team on how to set up and decorate your booth to ensure that it will catch the attention of attendees. Use clear and vibrant prints that will be visible from afar and will give people an idea right away about what you offer. Aside from posters, rollerbanners are also effective for trade shows. They are easy to set up and move, and they can also be stored easily to be used for the next event. Playing a video about your company and what you offer will also attract attendees.
Give out unique freebies
People love getting free items, which is why most participants give away freebies. To make your booth more interesting, think of things that you can give out that are different from the typical items that participants give like mugs and pens. Wearables are also fantastic ideas because those who wear them will be carrying your brand. Give out shirts, caps, or ballers that have your company name or logo printed on them. Make sure that they are well-designed so that people want to wear them. To encourage them to wear your items, you may also have a contest that will give those who wear them a chance to win a special prize.
Invite people before the event
The more people that check out your booth, the more that it will spark the interest of other attendees. They will be curious about what the buzz is. Plus, they are more likely to trust you if they see that many people are checking you out. Invite people you know in advance so they can drop by your booth.
Make your booth interactive
Attendees are more likely to engage with you if you have an interactive booth. For instance, you may prepare games that they can play, or you may offer them the chance to try your products or services.
You might get new clients right there at the event itself, and you will also probably get potential customers that will require a follow-up. Don’t forget to get in touch with them to turn them into clients.
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