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Top Tips to Stand out at Your Next Trade Event

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Trade events serve as platforms for businesses to get their brand out there, introduce their new products and services, and grow their network. If you are participating in an upcoming trade show, there are ways to ensure that your exhibition booth will stand out and that the event will be a success for your company. Here are some of them.

Plan in advance

If you want the best result for participating in the event, you can’t just go there and set up your booth without any planning. Get all the details regarding the trade show including the date, time, and location, as you will need these for your event promotion. Take a look at the specific space where you will place your booth and take note of the specific area and location. This will help you in planning how to design your booth and what things to bring. Learn about what’s not allowed, to avoid having problems.

Make your design eye-catching

The right design will help you stand out among the other booths. Brainstorm with your team on how to set up and decorate your booth to ensure that it will catch the attention of attendees. Use clear and vibrant prints that will be visible from afar and will give people an idea right away about what you offer. Aside from posters, rollerbanners are also effective for trade shows. They are easy to set up and move, and they can also be stored easily to be used for the next event. Playing a video about your company and what you offer will also attract attendees.

Give out unique freebies

People love getting free items, which is why most participants give away freebies. To make your booth more interesting, think of things that you can give out that are different from the typical items that participants give like mugs and pens. Wearables are also fantastic ideas because those who wear them will be carrying your brand. Give out shirts, caps, or ballers that have your company name or logo printed on them. Make sure that they are well-designed so that people want to wear them. To encourage them to wear your items, you may also have a contest that will give those who wear them a chance to win a special prize.

Invite people before the event

The more people that check out your booth, the more that it will spark the interest of other attendees. They will be curious about what the buzz is. Plus, they are more likely to trust you if they see that many people are checking you out. Invite people you know in advance so they can drop by your booth.

Make your booth interactive

Attendees are more likely to engage with you if you have an interactive booth. For instance, you may prepare games that they can play, or you may offer them the chance to try your products or services.

You might get new clients right there at the event itself, and you will also probably get potential customers that will require a follow-up. Don’t forget to get in touch with them to turn them into clients.

To read more on topics like this, check out the business category.

The Top Travel Destinations To Add To Your Travel List

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If you’ve run out of destinations on your bucket list to tick off, continue reading to discover 3 new destinations that you’ll be able to use to create a whole new bucket list!

The Top Travel Destinations To Add To Your Travel List:

1. Oman

Oman is known for being one of the most tolerant and friendly countries to visit in the Middle East and offers world-class, oceanfront resorts and offers activities and attractions to suit every traveler.

If you’re an adventurous traveler, you’ll love being able to hiking and quad biking in the Jebel Shams, which is a steep peak, which offers phenomenal views and getting to explore the Wadi Ash Shab. The Wadi Ash Shab is an outdoor adventure park, that allows visitors to swim in stunning caves which boast bright blue water and embark on day-long coastal tracks. That offer great views of Oman’s coastline.

If you’re looking to explore ancient sites, you’re also in luck as Oman features plenty of historic sites such as the Nizwa Fort and the Khasab Fort. As a bonus, if you visit the Nizwa Fort, you’ll find a bustling market where you’ll be able to hunt for hand made traditional crafts.

2. Vienna, Austria

If you enjoy visiting cosmopolitan European capitals, it’s well worth spending a week or two in Vienna. Which happens to be the birthplace of two of the world’s most famous composers Beethoven and Mozart. So it’s no surprise that Vienna is home to numerous grand concert halls such as the Kursalon Hubner and the Wiener Musikverein. Where you’ll be able to attend daily classical concerts.

Whilst spending time exploring Vienna, you may want to start off by exploring a few of Vienna’s opulent palaces. Examples of which include the Schonbrunn Palace, which is a Baroque style palace and the Belverdere Palace, a large 18th-century palace which now houses a prestigious art gallery.

If you enjoy screaming to your heart’s content at international theme parks also make sure to visit Prater Park, which is a historical amusement park, which still runs today and happens to one of the oldest working theme parks in the world. By far the most popular ride in the park is the park’s Ferris wheel which was built in 1897 and is approximately 64.75 meters tall.

3. Machu Picchu, Peru

Machu Picchu refers to an ancient 15th-century city which is located in a mountain range, which towers 2,430 meters above sea level. If you’re interested in viewing the ruins of what was once one of the greatest most technologically advanced ancient cities in the world, it’s definitely worth flying to Peru in order to see the remains of Machu Picchu for yourself.

If you’re a fitness fanatic you may be interested in embarking on a hike to the top of Machu Picchu, which will be one of the most challenging hikes which you ever complete. However, the views which you’ll be treated to will be well worth your effort.

So if you’re in the mood to create a brand new bucket list, it’s well worth adding all 3 of the fabulous destinations listed above to your new list!

What is Pocketstock

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If you’ve recently heard about a company called Pocketstock but aren’t sure what Pocketsock does and how it can benefit your life, simply continue reading to discover a short and simple guide to understanding and navigating Pocketstock.

What is Pocketstock?

Essentially Pocketstock is an innovative mobile stock photography agency that offers a unique platform which allows highly successful Instagram users to sell their personal photos as stock photography.

What makes Pocketstock different from its competition?

1. Pocketstock is extremely selective when it comes to the photographs and users which they accept

While some mobile stock photography websites and apps allow just about anyone from a professional photographer to a child using their smartphone camera to upload and submit photos to their platform, Pocketstock is far more selective and will only accept photos which they are confident will sell.

2. Pocketstock boasts elite accounts

Professional photographers who specialize in taking high-quality street photos or commercial photos can apply for an elite Pocketstock account. However, out of 13,000 photographers, who initially were assessed to become elite Pocketstock photographers only 100 photographers were given elite account upgrades.

Which means that when clients give Pocketstock briefs for the photographs which they’d like to purchase from elite accounts, they can rest assured that the photographs which they are presented with, will be of an extremely high quality.

3. An Emmy award-winning photographer was among the first photographers to become a Pocketstock elite photographer

Richard Hernadez, who happens to be an Emmy award-winning photographer, was the first professional photographer to be selected as an elite Pocketstock photographer. Which is a testament to Pocketstock’s ability to attract high-level, in-demand photographers.

4. Pocketstock boasts over 25 years of experience

Another reason why both mobile photographers and clients who are looking for stock photography trust Pocketstock is that it boasts over 25 years in the stock photography industry. Which is proof that Pocketstock is not another fly by night stock photography company and can be relied upon to provide stable work for seasoned mobile photographers and world-class images for professional international firms.

As Pocketstock is so established, it’s employees are also clear about what kind of images sell and what type of images are likely to be dismissed by clients. As there are clear links between the types of photos which sell. Even if the photos in question are of completely different images. Such as nature and people.

5. Pocketstock edits its submissions for quality

When clients purchase photos from Pocketstock they won’t need to spend extra time or money on professionally editing the images which they purchase as before photos are sent to clients, Pocketstock’s professional editors ensure that each photo is optimized for sale.

6. Photographers can only submit photos which fit specific briefs

Pocketstock mobile photographers can only submit photos to specific briefs which offer very detailed instructions. However, this is to increase photographers chances of having their photographs successfully sold.

So whether you’re an international company who is looking for high-quality stock photos or a budding photographer it’s well worth finding out more information about Pocketstock.

Wise Financial Tips Everyone Should Follow

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As it’s a smart move to continually increase your finance knowledge, continue reading to discover a couple of financial tips that everyone should know!

Wise financial tips everyone should follow:

1. Don’t give out your pin numbers or bank account login details to anyone

It may seem self-explanatory but you may be horrified to discover just how many individuals share their pin numbers for their debit and credit cards or their online bank account login details with their friends and family members.

While in the perfect world you would be able to trust your loved ones unconditionally, in reality even someone who you trust unconditionally such as a spouse could use your pin number or log in details to withdraw money from your accounts, without your expressed permission.

So do yourself a massive favor and keep your pin numbers and your bank account login details to yourself.

2. Don’t use the same pin numbers on each of your cards

Again, you would be surprised to discover the percentage of individuals who use the same pin number for all of their debit and credit cards. Which is a serious security risk as if one of your cards becomes comprised, all of your cards will effectively become compromised. Which is a scary thought!

3. Don’t allow your laptop or smartphone browser to save your bank account’s login details

Whatever you do, don’t allow your laptop, tablet or smartphone browser to save your bank account’s login details. As you don’t want another individual to use your electronic device and to have access to your hard earned money!

4. Make sure that your bank accounts offer competitive interest rates

While most people are loyal to a single bank, it’s a far wiser move to put yourself first and to do your banking with the bank which is willing to offer you the most competitive interest rates available.

Just think if you’re able to switch your long term savings account to a bank that offers an interest rate which is 2% higher than your current long term savings account, what a difference moving banks will have 10 years down the track. Especially when you factor in compound interest into the equation.

5. Don’t be afraid to ask your bank manager to consider giving you a higher interest rate on your long term savings account

The more money you have in your long term savings account, the more clout you’ll have with your bank manager and the more likely they’ll be to offer you a higher interest rate. Than the interest rate which their bank commonly grants clients.

6. Also, make sure that your bank account doesn’t charge you fees for taking money out of your chequing account

Not all banks charge fees when you take money out of your chequing account to pay for everyday purchases using your primary bank account card. So if your current everyday chequing account does incur such fees, it’s definitely the right time to change the bank which you currently deal with.

Remember that there’s no time like the present to adopt the wise financial tips listed above into your everyday life.

Business Tips That Are Well Worth Implementing

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While you could read dozens of articles that feature generic business tips if you’re interested in learning business tips that can seriously help your business become more successful, continue reading to discover a list of tried and tested business tips.

Business tips that are worth implementing:

1. Make sure that you’re always on top of your business’ finances

While many business owners give the responsibility of managing their business’ finances to a business partner, accountant or team member, in reality, every business owner should make an effort to keep to date with their business’ finances.

As an example, every business owner should know the value of their businesses assets, the total value of their business’ liabilities and their businesses monthly financial statistics. Such as their business’ monthly revenue and profit.

By keeping on top of your business’ finances you should find that you’re better able to make the best possible business decisions.

2. Get rid of negative or low performing employees as soon as possible

While it may be hard to sack individuals if you don’t fire negative or low performing employees your business will suffer in the long term. So it’s well worth biting the bullet, so to speak and culling any unproductive, lazy or negative employees as quickly as possible. Before they have a chance to make a negative impact on your business.

As an example, if you fail to fire a staff member who is surly and treats your customers with an arrogant or unpleasant attitude, they may turn dozens of customers away from your business. Who then may go on to tell their friends and family members to avoid doing business with your company.

3. Hire employees who have skills that you don’t have

While some business owners may be threatened by the idea of hiring individuals who boast skills that they themselves don’t possess, it’s a great idea to hire employees who boast skill sets that you don’t have. As together you’ll be able to build a more successful, more effective business.

Also, realize that time is limited and no matter how hardworking or intelligent you are, you don’t have enough time to learn every skill that your business needs yourself. As an example, instead of spending countless hours taking web design classes, it’s a far more cost-effective idea to hire a staff member who already has exceptional web design skills which you can use to your business’ advantage!

4. Keep your business separate to your personal life

Make sure to keep your business separate to your personal life as your business should always be run as a business. That means that you should never start giving out free handouts to people you know as they will in all likelihood continue to ask you to provide them with free or heavily discounted goods or services. Keep in mind that your business is not a charity and shouldn’t be expected to run like one!

So what are you waiting for? As all of the business tips listed above are well worth implementing, it’s a great idea to start using the advice which you read above today!